FREELANCE DESIGNER - 2013 to Present
• Web Design Graphics • Marketing Materials • Logo design and re-creation
MARKETING DIRECTOR • Created marketing collateral and designed monthly newsletter • Product line collateral development including web, landing pages and marketing services • Integrated marketing, and direct mailing development
WEATHERPORT - 2007 to 2012
DIRECTOR OF BUSINESS DEVELOPMENT • Clarified product lines and product knowledge; developed marketing materials for all product categories • Developed customer and marketing information: created a relational database with CRM, sales orders, RFQ tracking and quote generation capabilities to improve ROI by streamlining the process from customer to sale • Managed marketing objectives and projects including development of a new corporate web site and branding/graphics workflow. The branding/graphics workflow opened new revenue opportunities through the selling of branded products on customer structures • Developed corporate intellectual equity to capture and penetrate potential markets, including but not limited to: promotional and instructional video, as well as trade show booths development • Awards won during the 2009/2010 WeatherPort marketing campaign include: 2009 National Western Stock Show-Best Sponsor Display, Commercial Exhibits Category, and 2009 Colorado State Fair-Best Large Exhibit, Outside Category • Developed a dealer program and support system, as well as sales/marketing aids and lead generation. I was also responsible for sales and cold calling • Duties as VP of Business Development included the development of a new WP Dealer Program. Our team of two, with computers and phones (no budget), recorded $1 million+ in gross revenue from November 2010 to July 2012 • Video and audio commercial 30-second spot development
GLOBAL SHELTERS - 2005 to 2007
MARKETING DIRECTOR Marketing Director • Responsible for overall marketing program development, phone sales, cold call data mining, marketing materials, trade shows, and CRM database development • Co-ordinated with the owners a program that led to a corporate buyout, merging Global Shelters with WeatherPort. The program presentation merged the marketing and sales capabilities of Global Shelters with that of the manufacturer, WeatherPort. • Introduced direct mailing and CRM database development (FileMaker)
B&B PRINTERS - 2001 to 2005
ART DIRECTOR • Supervised prepress workflow and supervision of junior designers from computer to plate. Created high-end design work; developed/implemented an electronic ticket data base workflow (FileMaker). • At B&B Printers I developed a deeper understanding of the 4-color process and color correction. While employed at B&B Printers, my wife and I were Sunday school directors at the Gunnison Church of Christ. We also functioned as the Bible Bowl directors, our team was young and inexperienced, but even with that disadvantage, we placed 5th overall in national bible bowl competition held at Abilene Christian College. While in Gunnison, we used Group materials for both the adults and kids. We appreciated the lessons and the use of the same subject matter for both the adults and kids. Our focus was to encourage parents and their children to talk later together about their lesson each week.
CORPORATE GRAPHICS PREPRESS/TRAINER • Responsibilities included: training of prepress employees in the use of graphic design, prepress, and business software and hardware * Assisted in the design and set-up of their Lexington electronic prepress department. Additional duties included graphic design and layout projects as well as sales support
DIRECTOR OF PUBLICATIONS • Executed layout/design work and oversaw all final end work, including: corporate identity, design/layout of two full-color college publications, and all admissions materials/search pieces, newsletters, maps, clip art, departmental logos, special event materials, event tees, bumper stickers, posters, album covers, view books and yearly catalog • Created all direct mail collateral and student recruitment pieces
GRAPHIC DESIGNER • Duties were in Layout and Design work, including: Packaging and advertising design, marketing collateral development, POP design and development, trade show booth design, corporate identity, product development (scientific clipart collection)