- Winter 2012
- Posters / Signage
Signage design comes in several categories.
Some signs are simple and communicate information quickly, while other signage are more complex and take time to communicate the desired message. It is by far more difficult to create a museum quality sign like the one pictured for WeatherPort a fabric tension structure manufacturer in Delta, Colorado. This sign is typical of a museum quality display piece and has many parts and categories that communicated the company’s history and product line. A design like takes time to create, but it has a longer shelf life and will build a connection between the company and customer almost immediately. Sharing a company’s humble beginnings and product history helps build credibility and creates an emotional connection with potential customers.